My guest on this episode of the Learning from Smart People Podcast is Sima Dahl. She talked about how to build your personal brand using Sway Factor™. Her insights will empower professionals to stand out, stay relevant and be in demand.
Here are several of the key points that Rob Oliver and Sima Dahl talked about:
- The definition of personal branding
- Sima’s explanation of what is the Sway Factor
- What you call yourself shapes how other people identify you
- How to see your own self-worth (without being arrogant!)
- Why letting your light shine is beneficial and not braggadocious
- There is value in what you bring to the table as you are
- What is a smile file? And why you need to make one!
- Why credentialing is actually for you, not for others
- The process of developing your personal brand
- How to evolve your understanding of your talents and how it allows you serve your clients
- Be aware! First impressions usually happen in a virtual space
- Matching your online profile to your off-line brand and personality
- How your employees personal brands build your organizational brand
- The value of being a human online and allowing for the human to human connection
- Why chicken à la King is going to make me think about potato chips
You can find out more about Sima Dahl, her free resources, her newsletter and her social media using the links below:
Website: https://www.SimaDahl.com
Twitter: https://twitter.com/simasays
Facebook: https://www.facebook.com/simardahl
Instagram: https://www.instagram.com/simasays/
Linkedin: https://www.linkedin.com/in/simasays/
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